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Government Diversification, Infrastructure, and Construction Plans Drive Long-term Demand for Paints and Coatings in KSA

Frost & Sullivan’s market research, Paints and Coatings Market in Saudi Arabia (KSA)“, finds that the KSA paints market presents a promising outlook for participants with a 2021 potential of SAR 3 billion, despite economic short-term woes. The research provides an insight into key trends, drivers, and restraints within decorative and protective coatings.

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“In the short term, companies will need to look at increasing penetration in the retail space for decorative coatings,” said Visionary Science Consultant David Anil Kumar. “In the case of protective coatings, product development and performance is key.”

Further, growth opportunities for paints and coatings companies include:

  • Selling mid-range and economy-range interior paints;
  • Focusing on low-VOC, “Green Seal” products;
  • Investing in mid-range paints, especially for large projects; and
  • Increasing the influence of value chain partners such as painters and architects in purchases

“KSA is currently witnessing a greater shift toward water-based paints from solvent-based paints,” noted Kumar. “Companies that cater to trends are expected to gain market share, especially in the decorative paints segments.”

Paints and Coatings Market in India is part of Frost & Sullivan’s Visionary Science Growth Partnership Service program.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies.

Paints and Coatings Market in Saudi Arabia (KSA)
9AB4/19_39

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